Appeal to save Wedgwood pottery
1 September 2014 Last updated at 14:47 BST
A public appeal has been launched to save the Wedgwood Museum pottery collection which is being sold to pay off the ceramics firm's pension bill.
The museum in Stoke-on-Trent went into administration in 2010 after the firm collapsed and its £134m pension debts was transferred to the museum trust.
The Art Fund said it already had about £13m to buy it, but needed to raise a further £2.7m by 30 November.
Tristram Hunt, MP for Stoke-on-Trent Central and shadow education secretary, told BBC News the loss of the collection would be a "hammer blow" to the community.