Is this the end for Archie?
16 July 2014 Last updated at 03:13 BST
One of the most famous characters in comic book history is set to bid a sad farewell.
In the latest issue of Life with Archie - a spin-off following Archie's adventures as an adult - the character tries to foil an assassination attempt on his friend Kevin, the series' first openly gay character.
But in the world of comic books, being fatally shot does not necessarily mean the end.
Tim Allman reports.