Viewers 'prefer TV sets to mobile devices'
17 February 2014 Last updated at 20:43 GMT
The traditional television set is still at the heart of UK viewing, with only 1.5% of total viewing in 2013 watched via mobile platforms, figures suggest.
The average viewer watched three hours and 55 minutes of TV a day last year, according to commercial TV marketing body, Thinkbox.
But just three and a half minutes, the equivalent of three 30-minute shows a month, was watched via mobile devices.
David Sillito reports.