Viva wasn't forever for Saunders
10 October 2013 Last updated at 19:53 BST
Jennifer Saunders says she cannot explain why her Spice Girls' musical Viva Forever was not a hit.
The writer and entertainer was speaking to Radio 5 Live's Richard Bacon about her autobiography.
She said she adored the Spice Girls, but the musical came out at the wrong time.