Director General Tony Hall sets out hard choices to pay for BBC plans
8 October 2013 Last updated at 12:43 BST
In a speech outlining his plans for the future of the BBC, director general Tony Hall promised the corporation would have a closer relationship with its audience in future, treating them as "owners" rather than licence fee payers.
A "personalised BBC" will allow viewers to rate and discuss programmes, and that "will influence what we commission," he said.
Watch more from his speech.