The Legendary Story of Alpha Papa
28 July 2013 Last updated at 11:47 BST
Alan Partridge creator Armando Iannucci talks to Jeremy Vine on The Andrew Marr Show about the fictional broadcasting legend Alan Partridge and his new movie.
Secrets shared include how Alan Partridge got his name and why his new film is called Alpha Papa. It's due to be released in cinemas on August 7th.
You can watch the full interview on the BBC iPlayer.