The business of being David Bowie
20 March 2013 Last updated at 14:12 GMT
London's Victoria and Albert Museum is staging a major retrospective of the life and work of David Bowie
The singer's first album in a decade became the fastest selling of the year earlier this week.
The Next Day is the 66-year-old's first number one since 1993's Black Tie White Noise.
Will Gompertz looks at the business of being David Bowie.