Charts seek to stay on top after 60 years

 

Tony Blackburn runs down the first ever UK top 10 on the chart's anniversary

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It is 60 years since American crooner Al Martino topped the first ever UK singles chart. Are the charts still relevant in an age when Top of the Pops has been replaced by YouTube as the number one destination for pop fans?

When Robbie Williams scored his 14th number one hit earlier this month, there was little doubt about what being at the top of the charts meant to him.

"I haven't been number one since 2004 and it's great... I am number one - it feels brilliant," he said. "There's a lot of vindication, happiness and relief."

For Williams, wounded by a series of flops, being number one again was proof that he was still a star.

More singles are now sold than ever - about 3.5 million per week - and, judging by the ear-splitting screams that greet stars like JLS and One Direction when they step near a stage, pop music still matters.

Robbie Williams Robbie Williams has been number one in the UK for the past two weeks

But a lot has changed in the last decade or two. More than 99% of all single sales are now downloads and pop fans have many more ways of getting music - from YouTube to file-sharing to streaming services like Spotify, none of which count towards the charts.

It also feels like the charts are less central to our lives than they were when the Top 10 was beamed into 15 million living rooms every Thursday night on Top of the Pops.

"In an environment where singles sales are booming, the chart still is very relevant," says Martin Talbot, managing director of the Official Charts Company. "You need to sell about twice as many copies as you did about 10 years ago to get to number one."

After the demise of Top of the Pops, MTV became the home of the official charts on TV. Rather than 15 million, 1.1 million people watch the Top 20 and Top 40 rundowns across MTV's channels per week. A further 1.2 million tune in to the weekly countdown on BBC Radio 1.

When Top of the Pops was axed, the BBC said it was a victim of competition from "multimedia and niche musical outlets which enable viewers to consume music of their choice, any time night or day".

The internet and countless digital TV and radio channels now offer seemingly endless choice, and have split the music scene into a honeycomb of self-sufficient niches.

Start Quote

When the chart was first launched, they were very innocent times”

End Quote Martin Talbot Official Charts Company

Today, chart pop is just the biggest niche. Those who do not like it can easily ignore it.

And fans no longer have to shell out to hear a song they like. YouTube offers a virtually exhaustive jukebox and recent research from the US suggested that more teenagers now listen to music through YouTube than iTunes, CDs or the radio.

The rise of video sites and streaming services have made tracking the popularity of a song much more complicated.

"That's the constant challenge that we face - trying to ensure that the official singles chart is the definitive representation of popularity," Talbot says.

"Clearly, when the chart was first launched, they were very innocent times. There was one bloke picking up a phone, calling a couple of dozen retailers, writing down what they had sold on a piece of paper and then compiling it into a chart."

The singles chart still simply counts sales rather than YouTube views or Spotify streams.

"The only way of changing that at the moment, by adding streaming, would effectively compromise what that chart is all about - make it less transparent, slow it down, make it less dynamic and fundamentally make it less interesting," Talbot says.

"The reality is that I don't think the chart is any less interesting, relevant and reflective of what music people are enjoying on a week-by-week basis."

New developments

The Official Charts Company did recently launch a separate streaming chart, based on information from the likes of Spotify, We7, Napster and Deezer.

Some 2.6 billion audio streams were delivered in the UK last year - dwarfing the number of download sales - and countries including the US have begun to incorporate such streams into their main singles charts.

But that is unlikely to happen in the UK - at least while download sales are still rising, Talbot says.

"The number of downloads being bought on a weekly basis would need to start to stabilise and start falling, and we would need to start seeing a decline in the number of singles you need to sell to get into the Top 10 or 20," he says.

"It's going in exactly the opposite direction at the moment. And we need to see streaming as an activity begin to catch up with purchasing as an activity."

If a streamed single counted towards the official Top 40, one thorny question is how much one stream would be worth compared to one sale.

"When you start getting into formulae, inevitably you begin to chip away at that transparency and immediate understanding of what the official chart is about," Talbot says. "That's a big philosophical step for us as an industry."

The simplicity of the charts has been an asset as the music industry and media have transformed around them.

And as long as the charts are around, musicians will always want to get to number one.

Pop Charts Britannia: 60 Years of the Top Ten is on BBC Four on Friday 16 November 21:25 GMT.

Chart showing top singles sales in Uk over the decades
 

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  • rate this
    -1

    Comment number 34.

    For the 2000s top selling singles by decade, wasn't it Evergreen by Will Young, rather than Anything Is Possible...?

  • rate this
    0

    Comment number 33.

    The singles charts are dead. Full of x-factor drivel. When it was relevant you used to have sell somewhere in the region of 500,000 singles to get to number one and now you only have to sell 2.... alright, I know, a silly number but just really putting my point across.

  • rate this
    0

    Comment number 32.

    Everyone thought MTV was the future but with the internet it has lost impact - music media is now truly mobile. There were never any chart updates it was a weekly event. With download driven chart any show is outofdate before its aired,even the radio show could have a new No.1 within mins.
    I still think however there is a spot for indie music show (ala the Tube)rather than the talent show route.

  • rate this
    0

    Comment number 31.

    @ 25. FatPeace I'm guessing you're about my age (32) and you sound exactly the same as old people did when we were young. "It's not like in the old days!" "It's all just noise!" Perhaps you miss the cutting edge of Stock, Aitken and Waterman? ;-)
    At any one time most music's either rubbish or not you your taste, it's just we only listen to and remember the good stuff as we go forward.

  • rate this
    0

    Comment number 30.

    The singles chart is already dead. Partly due to illegal downloading, and partly due to the fact that alot of artist dont strive to make the top of the charts. Alt J who have just won the Mercury prize have never even broken the top 60 and im glad. The charts are full of over produced, boring music. Which has most likely been copied or remastered.

  • rate this
    0

    Comment number 29.

    Acheiving number one was/is dependant on one important factor.

    How much you paid DJs to play your songs.

  • rate this
    +1

    Comment number 28.

    Other than some bloke from Korea, I haven't known who's been at No.1 for over ten years.

  • rate this
    +48

    Comment number 27.

    The music in the charts is mainly for the tone deaf who think that Amercian RnB and the winners of X Factor have talent

    They do not reflect the great variety and depth of talent which exists in this country and which is rarely showcased. More shows like "Later...with Jools Holland" are needed

  • rate this
    +1

    Comment number 26.

    Nowadays the singles chart is almost entirely either bland, forgettable, formulaic drivel or offensive "urban" music. In the late Seventies, there was a far more diverse range of music in the charts. I used to be fascinated by chart music, but don't have much interest in it now. I still listen to a lot of music, but mainly online or from my CD collection etc.

  • rate this
    +18

    Comment number 25.

    Like most of my age I used to sit with my finger on the 'Record' key on a Sunday night taping from the charts, but I suspect my loss of interest is due to a combination of getting older and a definite decline in quality. The charts of the 80s & 90s were very diverse; now it's all bland electronic stuff 'sung' by skinny-jeaned clone kids and autotuned lollipop girls. Radio 2 / Vintage TV for me!

  • rate this
    +2

    Comment number 24.

    Sunday night charts on radio 1. Great memories and they should be bought back, then at least we'd know who was where with their music.

    Congrats to Mumford & Son's with their US no1. Don't know if they are still their, but well deserved. Been listening to them for years and finally they've cracked it! Brilliantly well deserved

  • rate this
    +2

    Comment number 23.

    Does anyone over the age of 10 even look at the charts? Unless taking in to account all downloads the charts are irrelevant sustained only by a content hungry media fed largely by Cowell's marketing machine.

  • rate this
    0

    Comment number 22.

    @ #7, allanr19 - totally agree with you. It now only has to be a phase, rather than a great song to hit #1. When was the last time someone actually climbed the chart to reach number 1?

  • rate this
    +2

    Comment number 21.

    Bring back TOGWT

  • rate this
    0

    Comment number 20.

    TOTP always was dire.

    Repeating it three times a week thirty years after it was first broadcast doesn't improve it.

  • rate this
    0

    Comment number 19.

    TOTP MUST be brought back to relieve us from the Little(sic) Fix genre. It was always a window on the then music industry. It could fulfill a similar role now if the industry supported it! It MUST be on BBC1 at a 7:00 or 7:30 slot(all times are pm).

  • rate this
    -8

    Comment number 18.

    Nice to see Robbie at Number One - He is the Daddy!

  • rate this
    0

    Comment number 17.

    Fair play to Robbie, especially when Radio 1 refused to play his song on age grounds.
    The charts now are more or less a breakdown of Cowell's earnings. Most people have an MP3 play with their favourite songs regardless of chart performance.
    I was surprised to hear you found charts on MTV! In between the trashy brainless reality nonsense they show these days they never seem to play music anymore.

  • rate this
    +19

    Comment number 16.

    I only listen to bands and rock music, and I know very few people who are into the same music as I am who just buy singles. If I like a band, then I'll buy their album.

  • rate this
    -1

    Comment number 15.

    The charts have never been relevant. They are just the list of insipid songs being promoted by the record companies and radio one that week.
    Do not bring back TOTP.

 

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