Movember's Tashatorium pop-up performance club for chaps
9 November 2012 Last updated at 00:46 GMT
The Tashotorium, an immersive theatre Gentleman's Lounge, has opened its doors for four days in Whiteleys Shopping Centre in London - to raise money for Movember.
Some guests are aware that they are in a play while other guests participate unsuspectingly in the pop-up performance.
The artistic director of The Bakehouse Factory, Hannah Morris, told BBC News about the 'chaps only' ode to facial hair.
Video Journalist: Rachel Curtis
The Tashotorium runs until November 10.