5 October 2012 Last updated at 03:57 ET
Will Gompertz, Arts editor Article written by Will Gompertz Arts editor

The Beatles' first half-century

George Martin says Love Me Do was "best of a bad bunch"

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Over 50 years ago Sir George Martin gave The Beatles a session at Abbey Road studios - launching the band's career.

The Beatles producer - who is credited for shaping the quartet's sound - told me their first single, Love Me Do, was the "best of a bad bunch" at their initial audition.

He admitted he wasn't particularly impressed by the group's music - but was won over by their "charisma".

Will Gompertz, Arts editor Article written by Will Gompertz Will Gompertz Arts editor

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