Gangnam Style could be UK's first K-pop number one
21 September 2012 Last updated at 21:41 BST
Dress classy, dance cheesy - the principle behind a song and dance routine that has gone viral online, even outside South Korea.
Like all good rap tracks, Psy's Gangnam Style is satirical, seen as a critique of a material society.
With the video gaining an average of 10 million new views each day, the song has gone to number one in Latvia and Finland.
Now, it is tipped for the top spot in the UK too.
Ed Potton, Rock and Pop Editor of The Times, says the music is "relatively forgettable", however described the video as "very memorable".
Video courtesy YG, Universal Republic