Why Labrinth signed with Simon Cowell's Syco
11 April 2012 Last updated at 10:55 BST
Songwriter and producer Labrinth has revealed why he signed with Simon Cowell's music label Syco.
The 23-year-old Londoner said he had "a lot" of interest from record labels after working as a producer and feature performer with rapper Tinie Tempah.
But the musician said he chose Syco because he was given "complete creative control" of his music.
He said: "[Cowell's] going to take my records to where they need to go...We've created a healthy relationship."