James Bond to swap vodka Martinis for lager in Skyfall
6 April 2012 Last updated at 15:22 BST
A product placement deal will see James Bond ordering a Heineken beer in latest movie Skyfall instead of his trademark "shaken, not stirred" Martini.
Some fans may see it as a betrayal, but as Graham Rye from 007 magazine says it's not an unusual turn of events.
He told BBC Radio 5 live Breakfast that just like his watch choices, James Bond needs to drink a certain kind of beer.
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