The cast of Matilda
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Matilda leads Olivier nods with 10 nominations

16 March 2012 Last updated at 00:09 GMT

Matilda the Musical, based on Roald Dahl's popular children's book, leads the race at this year's Olivier theatre awards with 10 nominations out of a possible 10.

It started as a subsidised production outside London, but has now been transformed into a West End hit.

It's part of a powerful new trend, as the BBC's arts correspondent David Sillito reports.