Matilda leads Olivier nods with 10 nominations
16 March 2012 Last updated at 00:09 GMT
Matilda the Musical, based on Roald Dahl's popular children's book, leads the race at this year's Olivier theatre awards with 10 nominations out of a possible 10.
It started as a subsidised production outside London, but has now been transformed into a West End hit.
It's part of a powerful new trend, as the BBC's arts correspondent David Sillito reports.