Britain's Got Talent 'will launch against The Voice'
ITV's new series of Britain's Got Talent is to launch on the same night as BBC's brand new flagship show The Voice UK, according to Alesha Dixon.
Appearing on Thursday's edition of Lorraine Kelly's ITV show, Dixon - who quit Strictly Come Dancing to move to BGT, said it would launch on 24 March.
However, ITV has refused to officially confirm the talent show start date.
Over the last four years, BGT has begun during the first few weeks of April.
A BBC statement said the corporation took the "unprecedented step of confirming our start date several weeks in advance to try and avoid any clashes with other broadcasters".
Speaking about joining the ITV talent show, Dixon said: "It's incredible, it's good fun. It's going to be on March 24th, so it's coming soon."
From 2008 onwards, BGT which has helped launch the careers of Diversity and Susan Boyle, has started between 11 April and 17 April.
The first year it was broadcast in 2007, it began in June.
An ITV spokesman said: "Britain's Got Talent has been in an established slot in the Spring since 2008 and remains incredibly popular with our audience, averaging more than 11million viewers in 2011.
"This year we will once again be celebrating the UK's uniquely talented entertainers."
The traditional primetime TV clash usually happens towards the end of the year between Strictly Come Dancing and The X Factor.
Comedian David Walliams joins Dixon, Amanda Holden and Simon Cowell as part of the BGT judging panel this year.
The Voice UK, which is adapted from a Dutch format, features singers Jessie J, Will.i.am, Sir Tom Jones and Danny O'Donoghue.
The four artists are acting as coaches and will mentor singing contestants hoping to win a record deal with music label Universal.