Brit awards TV audience 'the biggest since 2005'

 
Adele with host James Corden at the Brit Awards Adele (l) made her feelings known about having her acceptance speech curtailed

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More people tuned in to ITV's coverage of this year's Brit Awards than have done so in the last seven years.

The average audience to have watched the ceremony on ITV1 and catch-up channel ITV1+1 was 6.2 million - the event's highest audience since 2005.

If the catch-up figures are excluded, the average audience was 5.9 million.

ITV said it had received 170 complaints about the climax to Tuesday's telecast, which saw an acceptance speech by Adele cut short by host James Corden.

The channel has issued a public apology to the singer, who reacted to the perceived slight by aiming a rude gesture at Brit organisers.

"That was for the suits at the Brit Awards, not my fans," she told reporters afterwards. "I'm sorry if I offended anyone, but the suits offended me."

"Unfortunately the programme was over-running and we had to move on," said ITV. "We would like to apologise to Adele for the interruption."

A Brits spokesman added: "We regret this happened and we send our deepest apologies to Adele that her big moment was cut short."

Corden said he was under orders to silence Adele so that Blur - recipients of the outstanding contribution award - could perform a medley of their hits.

"Just after Adele said thank you, people were saying: 'You have to go in now'," he told 5 Live's Richard Bacon on Wednesday.

"I said: 'I can't' - they said: 'You have to'. I said: 'How can we cut her off?' The whole room was on its feet.

"It was such a surreal moment, when everything you can hear in your ear is five people essentially having an argument."

The Gavin and Stacey star said it had been "upsetting and disappointing" but that it had been "just one of those things".

Blur's Damon Albarn with Phil Daniels Blur were joined by actor Phil Daniels (r) during their closing medley

The 2005 ceremony - hosted by DJ Chris Evans and featuring performances from Green Day and Scissor Sisters - drew an average audience of 6.3 million.

The 2008 event - hosted by Ozzy Osborne and his family - was watched by an average audience of 6.1 million.

At its peak, this year's ceremony at London's O2 arena was watched by 7.4 million people - more than double the audience for last year's show, according to Corden.

Adele won two prizes at the ceremony. Her first, for best British female, came earlier in the evening, while the second, for best British album, was the final one presented.

Singer-songwriter Ed Sheeran also won two awards, for best British male and British breakthrough.

Coldplay were crowned best British group for a record third time, while former X Factor boy band One Direction won best British single.

Winners at the Brit Awards included Adele, Ed Sheeran and Coldplay

 

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  • rate this
    +2

    Comment number 52.

    Sigh.

    I mean really, Britain, really? The record industry awards? A 3 hour advert for mediocrity? Really?

    I'm out.

  • rate this
    +1

    Comment number 51.

    cockneyfest countdown to the olympics.blur lord snooty's band and cockeney ray the jelliedeel king, all you needed was sir micheal to complete the set.south east out in force.london did not sleep that night they were all watching their 50 inch plasma's..

  • rate this
    +1

    Comment number 50.

    Could someone tell me where and how they get these fugures...
    not convinced!

  • rate this
    0

    Comment number 49.

    it was much better listenning to it on the radio... and the shocking appauling upsetting etc "incident" was all news to me 'cos the organist entertains was on by then :D

  • rate this
    0

    Comment number 48.

    this time" brit sucks"

  • rate this
    +1

    Comment number 47.

    More like the C.O.R.P.O.R.A.T.E.S. these days rather than the Brits....

  • rate this
    0

    Comment number 46.

    This is unbeleivable.

    For those of you who think that an acceptance speech being cut short amounts to some kind of criminal offence, I think it's about time you took a long hard at yourselves.

    The fact that people can be so upset and offended by this 'incident' seriously troubles me.

  • rate this
    +1

    Comment number 45.

    Hardly surprising that the Brits broadcast dominated last Tuesday's schedules. It was probably one of the worst night's TV so far this year, and the BBC did not run anything of worth up against the Brits.

  • rate this
    +3

    Comment number 44.

    The Brits - what a mess. James Corden, once a promising comedian, but following "Horne & Corden" on BBC 3, we see all that happened was that he hit it lucky in his early career and is actually little more than wide-boy, Jeremy Clarkson clone. He's not funny as a presenter and he's not funny as a comedian.

  • rate this
    +1

    Comment number 43.

    To @ommadawn2000 and anyone else wondering what's the big deal with Adele...

    Read this and you'll know exactly why she deserves every accolade and respect (particularly from the producers of the Brits)...

    http://www.bbc.co.uk/news/entertainment-arts-17115304

    It's great artists like Adele which keep "the machine" running, not the other way round.

  • rate this
    +1

    Comment number 42.

    41.ommadawn2000

    Two boards in one day: So you count whenever this happens on other stories or just for music ones?

    "The machine": LOL! (my turn to laugh) Yes she writes her own stuff, blows people away with solo performance (just her and a piano, no clever production required), a REAL artist.

    So you've made all these comments on a story on something you clearly know little about. The irony ;-)

  • rate this
    +1

    Comment number 41.

    40.
    Often-Amazed
    Not two in the same day in the main news section for a single awards event, no it doesn't.

    So she writes and mixes her own stuff then performs it and sells it on YouTube and Ebay does she? If she doesn't, if she relies on the 'machine', then yes the suits did put her there, what ever she, and you, might like to think.

    Distraction over and I'm off to bed - enjoy your evening.

  • rate this
    0

    Comment number 40.

    39.ommadawn2000

    Boards: Not if you and I agree that all stories could have them. Or are you showing your true colours and suggesting music does NOT warrant a board or two?

    And to quote you: You need to read the story again. Adele explained her actions, it was for the "suits" - and no they didn't put her there.

    Oh and Best Album is THE award of the night, synonymous with Best Film at the BAFTAs

  • rate this
    +1

    Comment number 39.

    38.Often-Amazed

    But content, not process, decides what is worth two comment boards.

    Being aggrieved wasnt going to change anything so the gesture was childish at the least. Silly too, those were probably the people who put her there. Blur were being given a special award weren't they, so if the thing was over running then why not restrict her to thank you after all what else was there to say?

  • rate this
    -1

    Comment number 38.

    36.ommadawn2000

    Comparison was about process not specific content

    And why feel aggrieved? Imagine this, let's say Hearts FC won the SFA Cup and just as they were collecting the trophy the team was shoved off the platform to make way for a band of bagpipes who'd been promised a 10min slot at the finals...

    Crazy example, but the team would rightly feel aggrieved even though they had their trophy

  • rate this
    +2

    Comment number 37.

    Adele marvellous, Blur brilliant (agree a bit of tune up required) and Noel better without his brother.

  • rate this
    -1

    Comment number 36.

    35.Often-Amazed
    Yes, thank you I needed it, I'm trying to avoid thinking about what I have to do tomorrow.But its no comparision and you must know it.

    If she is its no credit to the current batch. Nor as an export is it worth much these days - downloads have killed this type of musics value as a job/income creator. As for a right to feel aggrieved - why when she had what she came for - an award.

  • rate this
    0

    Comment number 35.

    33. ommadawn2000

    Glad I made you laugh! It was only a comparison of before and after and how many stories warrant it.

    And to quote you:"LOL" yes it was an awards show, a MUSIC one. And that "precious little madam" (no "LOL" this time) happens to be the greatest export we have in that arena (and I use 'great' in terms of sales not just music taste). And yes she had every right to feel aggrieved.

  • rate this
    0

    Comment number 34.

    I've always liked blur, and even saw them at Hyde Park a couple of years ago, but that was one of their worst live performances....

    As for Adele, George Michael has to take some of the blame as he stood there grinning and waving stupidly at the crowd for about a minute.

  • rate this
    0

    Comment number 33.

    30.Often-Amazed

    You think this comparable to an Presidential election? LOL.
    But the story wasn't about the music now was it? This iteration was about an awards event and its audience figures. Oh yes and about a precious little madam being upset that she didnt get the time she felt was her due. That was the page.

    28.hostile17
    It wasnt when we made our comments it was in the main news section

 

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