The reinvention of the book

Books Will bookshelves simply become shelves?

Video never did kill the radio star. But it might cause a lot of books to be pulped. Re-written by machine and new technology, paperbacks could become ancient history. Oh-a-aho no.

Oh-a-aho yes, according to John Makinson: chairman and chief executive of the Penguin Group. The likable, ebullient publishing boss - a Tigger in the CEO jungle - foresees a new age where books become electronic gateways to trivia and chat:

"I don't expect that readers will open Jane Austen on page one and read through to page 300 and then put the book down.

"I think they will go on little journeys into other media and other conversations and they will want to do research into the dance moves or recipes of the period or look up info about Jane Austen online or talk to their friends on social networks about the experience of reading the book."

Good golly. Are books as a linear entity over? You'd expect to hear that from Steve Jobs while peddling iPads, but not perhaps from Penguin.

The publishing house was founded in 1935 by Allen Lane whose big idea was to mass-produce huge quantities of well-written, well-designed paperbacks that would be affordable to every household in the country.

Sara Lloyd, Pan Macmillan: "The basic process of writing will stay quite stable, but the authors who will do particularly well are ones who think about how to build a digital audience."

Penguin was to be the peoples' publisher: their books read by those attending the universities of life and Oxbridge; available in bookshops and tobacconists. Within 12 months he'd sold three million copies. Visionary is in Penguin's DNA.

So maybe John Makinson's prediction is correct. E-books are all the rage.

Sales increased by 318% in 2010 and continue to motor. Most predict that at least 50% of all books sold within ten years will be digital downloads.

Apple has already sold over 25 million iPads, Amazon is also doing brisk trade in Kindles and then there's Sony's e-reader and so on.

Adrian Hon, blogger: "You can pirate a book in about a minute... the reason why it's starting now is because of the Kindle and the iPad."

Lacking imagination

We can't rewind, we've gone too far.

But Sarah Waters is worried. The author of Fingersmith and Tipping the Velvet said that she wanted "people to read words", adding "If I'm writing a description of a house I don't want there to be an image or link pop up to the sort of house i'm writing about. To me that seems like a failure."

It would inevitably change the role of the author and their approach to the craft of writing.

Allen Lane with Penguin books Some of the first Penguin paperbacks included works by Ernest Hemingway and Agatha Christie

As opposed to having the sole responsibility for conjuring up images, atmosphere and environments in the reader's mind, the e-book author might be closer to a scriptwriter; working with musicians, filmmakers, researchers and actors to create a piece of multi-media content that leaves much less for the 'readers' imagination to do.

That's a thought to turn the stomach of many writers. It could also provide a clue as to why video might not kill off the literary star.

Radio has survived - thrived even - because of its immediacy and inherent ability to fire the listener's imagination.

By abstracting so much material information (faces, places, objects are all unseen) radio gives the unconscious mind an outing and the listener a chance to momentarily un-couple him or herself from the pervasiveness of the rational world.

A book does that and more. It is a chance to escape and set the mind free.

Freer than it could ever be looking up recipes via a hyperlink on Pride and Prejudice.

Will Gompertz Article written by Will Gompertz Will Gompertz Arts editor

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  • rate this

    Comment number 44.

    I think that non-fiction books never suited the book format, the concept is always bigger than two-dimensions. Illustrated books are for the reader who is a participant and who want to more than just text.
    It is crazy that eBooks are working for Fiction when it is non-fiction that will be vastly improved through an App format where multiple media enhancements can be easily attached see vizebooks

  • Comment number 43.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • rate this

    Comment number 42.

    Most of the books I read are academic ones, and I'm hoping that the development of electronic versions will make it possible for me to follow up the references in the footnotes - or, alas, endnotes - immediately.

    But I don't yet see my Kindle replacing the mass of books open on the table while I follow up different interpretations.

    And the books with large plates and maps are still safe.

  • rate this

    Comment number 41.

    He ran down the corridor, ducking under the flurry of arrows that perforated his jacket, cracking his whip to catch a beam in the ceiling and swing across the chasm. Suddenly a bass rumbling caught his attention, and he glanced back to see a giant boulder rolling towards him.

    "Oh no..."

    If you can't imagine how this might look and wish to see a clip from the film, press the red button now.

  • rate this

    Comment number 40.

    I am a big fan of the convenience of ebooks. However, currently ebooks are still not a perfect format. For example, books with pictorial decoration or maps do not display well on an ebook (if at all), nor are many ebooks of high quality. It is unlikely therefore that more interactive media will become part of ebooks for awhile, particularly if they distract from a good read.


Comments 5 of 44



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