Artist Martin Creed on 'mothers out of control'
20 January 2011 Last updated at 02:59 GMT
Artist Martin Creed has created a massive revolving neon sign for his latest exhibition at Hauser & Wirth's new Savile Row gallery in London.
The Turner prize winner says the installation - which spells out 'mothers' in capital letters - was inspired by their importance.
He told the BBC's Will Gompertz that he was interested in the idea of "mothers spinning out of control".
Along with the major sculpture, a single Thinking/Not Thinking, will be released as part of the exhibition.
The exhibition runs from 21 January to 5 March 2011.