Is rock recession resistant?
- 26 December 2010
- From the section Entertainment & Arts
Is rock recession resistant? In a year where budget cuts have dominated the headlines we have been asking musicians who have gigged through recessions old and new for their observations.
Rick Parfitt, of Status Quo, has been on the road with the Quid Pro Quo tour throughout November and December. Has he noticed a change in audience behaviour?
"It's started to hit us," the guitarist admits. "Seat sales are staying relatively the same - we're not getting any bigger or smaller - but you do notice it in sales of programmes and T-shirts.
"If you bring the family out to the gig, it's expensive enough anyway. We try to keep it down, but we have to move with the times. So you go out there and try to give great value for money - we've always given 100%.
"But if we only suffer in sales of programmes and T-shirts then we're doing all right. As long as we've still got bums on seats, we're happy."
Mick Jones, of Foreigner, told the BBC that his band had cut ticket prices as a response to the recession.
"I think people are looking for more value for their money. We did a tour in the States this summer and we dropped the prices a bit and the attendance was incredible. I think it's only fair to do that in a recession.
"A lot of tours didn't do well last year because of that. It costs a fortune to go to a concert, by the time you've paid for the T-shirt and whatever. It's a big night out. People are being a bit more picky about who they are going to see."
"There's something about the atmosphere and the power that comes off the stage - you can't replace that."
But what extra challenges does he see for new musicians today?
"It didn't matter what you looked like when I started - which is always handy," Collins says with a smile. "The business is a lot faster, a lot speedier, it gobbles people up and spits them out a lot quicker than it did when Genesis started in the 70s."
He adds: "I think people will still come out and pay money to see performers that they know and trust. I think it's now a question for those young performers to become performers that the audiences trust.
"That is difficult if after record three you're put on the scrap heap because there's something new in town. But young talent is still coming through."
Level 42's Mark King reveals that the band's last UK tour exceeded expectations.
"We've done better business touring in the UK throughout October than we did on the last two tours - and yet it's harder times," he says. "It makes you think... live music gives you that buzz, to go and see the real thing is great."
Paloma Faith, who has recently finished a UK tour, brings a different perspective to gigging during a recession.
"I didn't tour before the recession hit so I only know it as it is," says the singer-songwriter. "But I do think that it's sad that a lot of musicians say 'we don't make as much money as we used to'.
"I think they're all spoilt and I think that they're really privileged human beings.
"I'm definitely earning more money than when I worked in a pub or on a shop floor now, so I feel really lucky that in the recession I'm earning money. I just want to make a statement that we're not all spoilt!"