Christine Bleakley defends Daybreak ratings plunge

Christine Bleakley Christine Bleakley left the BBC's The One Show to host Daybreak

Related Stories

Daybreak host Christine Bleakley has defended the show's poor ratings, describing it as a "teething problem".

Figures released last week showed average viewer numbers fell to about 600,000 - a third of the audience for its rival BBC Breakfast.

"It's unfortunate other people don't quite believe in us yet," she said.

Bleakley was speaking at the Cosmopolitan Ultimate Women Of The Year awards where she won an award for TV presenting.

"It's a tough sort of job and we always knew it was going to be and that's not a shock to us at all," she said.

"Any wee show has its teething problems and that's kind of how we see it."

At its launch in September, one million viewers tuned in to the morning show but have slipped since.

An ITV spokesman said last week: "After over five years of decline for GMTV, Daybreak is already closing the gap in year-on-year decline after just one month, with housewives and children, male and younger audiences."

He added the broadcaster looked forward "to building on this start and welcoming new audiences".

Initial overnight figures for Tuesday 2 November showed that Daybreak's viewing figures lifted slightly to an average of 800,000 viewers, while 1.7 million tuned into BBC Breakfast.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Entertainment & Arts stories



  • Atletico's Diego Godin celebrates his goal with teammate David VillaWeek in pictures

    Selection of the best news photographs from around the world

  • Susanne du ToitTop 10 Tips

    Portrait painter Susanne du Toit on being an artist

  • StampsPost independence

    Will stamps get cheaper if Scots go it alone?

  • Rhea10 things

    Rhea birds can be extremely dangerous, plus other factlets

  • Plane at Shannon airportShannon's call

    The airport that hosted a roll-call of presidents

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.