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Ski company offers to pay school holiday fines

13 March 2014 Last updated at 13:46 GMT

A skiing company has promised to reimburse school fines if families book holidays with them in term time.

Inferno hotel in Morzine, France put the offer on Facebook, with the title "Are schools taking the Piste."

Inferno's owner Lee Quince rejected criticism that the offer was encouraging truancy.

He told BBC Radio 5 live's Breakfast: "They're doing an activity that they're not able to do in the UK."

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