Save The Children urges action for poorest UK children
5 September 2012 Last updated at 17:37 BST
The charity Save The Children, best known for giving aid to poor families overseas - is now highlighting the problems children face in the UK.
The charity says the children of Britain are bearing the brunt of the recession with some of the poorest going without at least one hot meal a day.
The campaign urges the government to focus on benefits for low-paid families and ask employers to pay a living wage. The government said it was committed to eradicating child poverty.
Chris Buckler reports.