'Ministry of Stories' opens to inspire young writers
19 November 2010 Last updated at 09:07 GMT
Author Nick Hornby has established a "Ministry of Stories" to inspire the next generation of writers and playwrights.
At the front is a fanciful mock-up of a Dickensian shop, stocking Harry Potter-inspired products such as rolls of "fang floss" and jars of "human snot".
But in the back there is a classroom space where children will be taught the fundamentals of story telling.
The BBC's Graham Satchell reports.