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'Ministry of Stories' opens to inspire young writers

19 November 2010 Last updated at 09:07 GMT

Author Nick Hornby has established a "Ministry of Stories" to inspire the next generation of writers and playwrights.

At the front is a fanciful mock-up of a Dickensian shop, stocking Harry Potter-inspired products such as rolls of "fang floss" and jars of "human snot".

But in the back there is a classroom space where children will be taught the fundamentals of story telling.

The BBC's Graham Satchell reports.