Who has won the social referendum?
It was the 2008 Obama presidential campaign that first showed how politicians could use social media as a campaigning tool. Now the Scottish referendum could prove another landmark in the influence of the likes of Facebook and Twitter on debate.
Millions on both sides have taken to tweeting and Facebooking their views on the issues. But never mind who wins the referendum - who has come out on top in the social media battle?
This morning Twitter has released figures showing the surge in interest over the past month. Over the past year, there have been 5.4 million tweets using the #indyref hashtag, but 2.3 million of those were sent in the past 30 days.
Facebook, on the other hand, saw 10 million of what it calls interactions - posts, comments and likes - about the referendum over the past month. So if the two currencies are comparable - a big if - then four times as many people are discussing the campaign on Facebook as on Twitter.
But when it comes to direct engagement, with one side or the other, things look more equal. In the past 30 days there've been something like 232,000 uses of the Twitter #bettertogether and #nothanks hashtags, while more than 750,000 tweets have used #YesScotland and #VoteYes.
Why the exodus of British tech talent is unlikely to stop
Where is the British Mark Zuckerberg? That is the now rather tired question politicians and policy makers keep asking as they work out how to inspire young British entrepreneurs to create world-beating companies.
The answer is that they are probably in Silicon Valley - and I met one candidate this week, the man behind one of the most successful Kickstarter hardware projects yet seen.
Apple's Watch - what's it for?
Finally, four years after the iPad, and after endless rumours about the reinvention of television and other industries, Apple has launched a brand new product in the Watch. It is a long way from being the first in its field, but as with the iPad, the iPhone and the iPod, could it redefine the category and send huge new waves of cash to Cupertino?
I'm sceptical - not about Apple dominating the smartwatch market but whether it's ever going to be that valuable a business. Yes, by next spring the Watch will almost certainly be the market leader. By announcing it in September and not delivering until 2015, Apple has ensured that consumers will look at rival products over the next few months and think it is worth waiting for something better.
Apple - follow the mobile money
On Tuesday in Cupertino, Apple's Tim Cook may finally step out of the shadow left by Steve Jobs. In what is being billed as the company's most important announcement for years, the understated chief executive will unveil the iPhone 6, and the "new category" that he has been promising all year, some kind of wearable connected device.
This will be touted by Cook and his team as evidence that the sceptics who said Apple could no longer innovate after Jobs were absurdly misguided
A cloud of uncertainty
Two days after stolen celebrity photos started leaking onto the 4Chan website, one thing is clear. And that is that virtually nothing is clear.
Despite all the speculation about Apple's iCloud or other cloud services being hacked, there is still no evidence about exactly how the photos were obtained.
A computing revolution in schools
This is the week when a revolution begins to sweep through schools in England. It involves a whole new way of teaching children about computing - but I suspect many parents, and even some teachers, know very little about this important moment in education.
As children from five upwards return to school, they are going to have to start learning how to program - or to "code" to use the trendy term which seems to upset some old-school programmers. This is the result of the new national curriculum for computing that is being introduced in England this term.
Can computers replace historians?
All kinds of big claims have been made about the potential of Big Data. It seems it can predict the course of an election, map the spread of flu, even help police to solve crimes.
But here is the biggest claim so far - crunching through the big data of history can help us spot patterns and work out where the world is heading next.
Teenagers and the news game
Any parent of a teenager, particularly one of the male variety, will know that their conversation can be, well, limited. So my wife was surprised earlier this week when our 16-year-old son suddenly asked her what she thought about "this terrible stuff that's been happening in Ferguson".
There followed an apparently well informed account of events in the US town where a young black man had been shot dead by police. She went on to discuss with him America's troubled past when it came to race relations, and more words came tumbling from this often monosyllabic young man.
Cambridge - making a noise about tech
With a world-class university, a clutch of billion pound businesses, and a constant stream of young graduates with bright ideas, Cambridge should be unchallenged as the UK's top technology cluster. But in recent years it's struggled to make its voice heard above the hubbub from London's TechCity, which has had the backing of the government and plenty of its marketing muscle.
Cambridge has also suffered from a lack of venture capital, and that has meant plenty of its young tech firms have headed to London, because that's where the money is. But today a new venture capital fund Cambridge Innovation Capital unveils its plans to change that.
JustPark and the sharing economy
The "sharing economy" is the latest trend on the lips of every digital strategist, in the tradition that brought us Web 2.0, the Cloud and Big Data. It refers to companies such as AirBnB, which helps people to "share" their homes with holidaymakers or Uber and Lyft, which allow drivers to "share" their cars with passengers.
I've been somewhat cynical about this term because it seems to imply that these fast-growing Silicon Valley businesses are engaged on some charitable mission, rather than simply spotting a gap in the market and making huge piles of cash from exploiting it.