The business of Indian traditional medicine
17 September 2015 Last updated at 03:21 BST
India's Prime Minister Narendra Modi is well known for his love of yoga, but his government is also keen to promote other traditions that might have health benefits.
They include Ayurveda - a form of medicine based around herbs and massage.
It has been around for centuries, and is big business in the southern state of Kerala, as the BBC's Pratiksha Ghildial reports.