McDonald's losing out to high end competitors
30 January 2015 Last updated at 11:00 GMT
Once the golden arches of McDonald's was the go-to place for burgers in America.
Today the chain saw its profits fall more than 20% amid fierce competition from high-end competitors.
One competitor is Shake Shack which has been increasing its market share and enticing customers with its fresh approach to fast-food burger joints.
Samira Hussain reports.