Fries and ketchup
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McDonald's losing out to high end competitors

30 January 2015 Last updated at 11:00 GMT

Once the golden arches of McDonald's was the go-to place for burgers in America.

Today the chain saw its profits fall more than 20% amid fierce competition from high-end competitors.

One competitor is Shake Shack which has been increasing its market share and enticing customers with its fresh approach to fast-food burger joints.

Samira Hussain reports.