'Motorsport Valley' businesses compete for investment
3 September 2014 Last updated at 22:33 BST
'Motorsport Valley' in southern England is home to thousands of small businesses that owe their very existence to motor racing.
The area is a hub of engineering expertise, honed in the white heat of competition, but many of these firms struggle to raise money to fund their ambitions.
But at the Motorsport Valley Launchpad event, in London's financial district, businesses had a chance to meet potential investors and get their message across.
Theo Leggett went along for BBC Business Edition.