The challenge of earning a profit in India's busy skies
18 August 2014 Last updated at 00:08 BST
India has more than half a dozen commercial airlines, but last year, only one made any money at all.
Despite that, new players keep piling into the market - a new venture unveiled its name and logo this week - so is there any business sense in operating an airline in the country?
The BBC's Yogita Limaye reports.