Media playback is unsupported on your device

Going global with Xhosa designs

12 August 2014 Last updated at 00:31 BST

For decades European and American designers have taken inspiration from African tribes and sold their designs around the world.

Now one South African designer is taking his own Xhosa traditions and turning them into an international fashion and homeware company.

Laduma Ngxokolo told the BBC about the inspiration for his business, MaXhosa by Laduma.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.