Sony forms PlayStation venture in China
27 May 2014 Last updated at 02:23 BST
Japan's Sony has got big ambitions for boosting profit, and recent news from China could provide one clue as to how they will achieve that goal.
The company has signed a partnership to set up a PlayStation manufacturing plant in China.
The deal gives Sony access to an estimated 500 million gamers in a country where consoles were once banned.
The BBC's Martin Patience has more from Beijing.