The property hotspots loved by 'yuppies'

Tim Henman walks along Wimbledon high street Wimbledon village is popular with yuppies as well as tennis players

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Young urban professionals - a group known back in the 1980s as "yuppies" - are flocking to a limited number of property hotspots, says new research.

They are also not put off by the higher prices in their favourite haunts.

In the smarter parts of Manchester, Bristol and Birmingham they spend at least 50% more than people who buy elsewhere in the area.

But the research, by Lloyds Bank, shows that a yuppy's true spiritual home is Wimbledon, in south west London.

Indeed half of the most popular areas for the whole country are in London's SW postal district.

The research was based on figures for England and Wales from the Land Registry.

It ranks the number of home purchases made by career-minded 25 to 44 year-olds.

It also shows that when yuppies buy a property, they pay a typical premium of as much as 63% over other homes in the same city.

Top towns for yuppies

Town Postal district Region Average price paid (£) Price premium

Wimbledon

SW19

London

534,999

13%

Hove

BN3

South East

287,968

-11%

Didsbury

M20

North West

221,989

55%

Clifton

BS8

South West

335,202

50%

Cambridge

CB1

East Anglia

323,509

0%

West Bridgford

NG2

East Midlands

227,964

48%

Ecclesall/Hunter's Bar

S11

Yorks and Humber

214,614

39%

Jesmond

NE2

North East

236,159

37%

Harborne

B17

West Midlands

249,382

63%

Cardiff Central

CF24

Wales

178,366

-7%

Clifton suspension bridge The Clifton area of Bristol is another yuppy hotspot

However, excluding the smarter parts of Hove and Brighton, all the most popular area for yuppies are in London.

Many are to be found along the more southerly reaches of the Northern Line, which bisects the capital.

Back in the 1980s, when the yuppy word was coined, some even had their own alternative pronunciations.

Battersea, traditionally a working class part of the capital, was pronounced in a way that rhymed with Mercia, or was otherwise known, pretentiously, as South Chelsea.

Top yuppy locations in London

Area Postal district Average House price £ (12 months to Jan 2014)

Wimbledon

SW19

534,999

Fulham

SW6

936,437

Wandsworth

SW18

585,008

Battersea

SW11

732,224

Streatham

SW16

334,500

Hampstead

NW3

1,163,585

Tooting

SW17

512,067

Paddington

W2

1,083,684

Kilburn

NW6

747,062

Putney

SW15

624,676

Balham

SW12

615,213

The typical profile used for the research involved young graduates, with professional qualifications, who are well paid, and choose to live in a city.

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