The challenge of running a global business
20 May 2014 Last updated at 00:34 BST
Chief executives today have opportunities to do business in parts of the world previous generations could only dream of.
But few companies have truly global cultures.
Navigating cross-border differences in mindsets, cultures and values is one of the biggest challenges that modern business leaders face, says leadership expert Steve Tappin.
So what's the best way for bosses to lead their companies to success on a global stage?