Media playback is unsupported on your device

Sainsbury's boss King 'will respond' to competition

7 May 2014 Last updated at 18:08 BST

Sainsbury's chief executive Justin King has been telling BBC News what he thinks about competitors announcing price cuts.

Morrisons last month announced price cuts on over a thousand of its products.

Asked about the cuts, he said: "We measure 15,000 prices every single day... If some of our competitors move their prices we will respond."

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.