Fiat Chrysler details plan to double Jeep sales by 2018

Alfa Romeo 4c Alfa Romeo made its first appearance in 20 years at this year's New York International Auto Show

Fiat Chrysler plans to double sales of Jeeps by 2018 by expanding sales outside the US and launching new models.

The firm, created in January after Fiat took full control of Chrysler, said it aimed to sell 1.9 million jeeps in four years time, up from 732,000 last year.

The goal was unveiled as part of its five-year business plan for 2014-18.

It said it would also invest 5bn euros (£4.2bn) to relaunch its Alfa Romeo brand, with eight new models planned.

"We plan to sell 400,000 cars by 2018, more than fivefold what we sell today," it said.

Separately, Jeep brand boss Mike Manley said the merger of the two firms would help it drive global sales.

"China and Brazil are forecast to represent 32% of the global [SUV] market, and today we're a niche player because we are an import-only brand," he said.

It said it also expected to return the Chrysler brand to "the volumes and share it has achieved in the past".

The firm forecast sales of 800,000 by 2018, compared with the 350,000 units sold in 2013.

More on This Story

Global Car Industry

The BBC is not responsible for the content of external Internet sites

More Business stories



  • Kim Jong-ilKorean kidnap

    The film stars abducted by North Korea and forced to make movies

  • TabletFeeling flat

    Are tablets losing their appeal?

  • scarlett Johansson7 days quiz

    Did someone try to impersonate Scarlett on the red carpet?

  • Woman reading on subwayCover shots Watch

    The disappearing books of the New York city subway

Try our new site and tell us what you think. Learn more
Take me there

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.