Could India's election outcome threaten beef business?
5 May 2014 Last updated at 00:29 BST
India is one of the world's biggest beef exporters.
It supplies about 20% of the global supply and while, economically, this might seem to be a good thing, in India the cow is revered as holy by Hindus and the consumption and sale of beef always sparks fierce political and religious debate.
Now the issue has made it onto the election agenda, with the opposition BJP Party - tipped to win the country's vote - threatening to ban the industry.
Shilpa Kannan reports from Delhi.
Watch: India Business Report