Bookshop in Mumbai
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India elections: Politics, personalities and publishing

28 April 2014 Last updated at 07:59 BST

One industry that is trying to make money out of the Indian election campaign - and people's thirst for political insight - is publishing.

Dozens of books have come out on a variety of personalities and themes.

The BBC's Sameer Hashmi went to one of Mumbai's biggest bookshops to find out more.

Watch: India Business Report