Media playback is unsupported on your device

'Shrinkflation' - are companies shrinking our food items?

2 April 2014 Last updated at 22:59 BST

Consumers are starting to notice that although they are paying the same or more, some food items they buy are getting smaller.

If you have noticed that chocolate bars are getting smaller and there are fewer crisps in a crisp packet - it could be described as "shrinkflation".

Pippa Malmgren, policy expert and former advisor to President Bush, explained to the BBC's Tanya Beckett why this is happening to more of our food items.

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.