Many 'still confused about Isas'

Piggy bank Individual Savings Accounts were launched 15 years ago

Millions of UK savers are missing out on the chance to put their money in a tax-free Individual Savings Account (Isa), financial advisers say.

Chancellor George Osborne announced plans in the Budget to increase the amount that can be saved.

Yet, more than half of the UK's 30 million taxpayers did not use the Isa option last year, with many confused about the deals.

Some may have been put off by low interest rates in recent years.

Isa rules

The Isa is just about to mark its 15th anniversary.

For every 15 years of the Isa's existence, anyone who had put the maximum allowance into a stocks and shares account - taking the average UK Equity and All Companies funds as examples - would currently have a pot of money worth more than £214,000 and £218,000 respectively. That is almost £100,000 of tax-free gains.

Using the annual maximum allowance in a cash Isa would have bought a total pot of more than £76,000 and earned more than £20,500 in tax-free interest.

Some 14.6 million adult Isa accounts were opened in the last tax year. That was up slightly on the previous year, but meant 15.4 million eligible tax-paying UK residents did not take advantage of their ISA allowance.

Budget documents

Budget graphic

PDF download Download full Budget documents[2.05MB]

Most computers will open PDF documents automatically, but you may need Adobe Reader

David Braithwaite, of Citrus Financial Management, said a lot of people still did not understand the concept of Isas or how to use them to their best advantage.

"Most people still don't get it, I met a lady the other week who did not realise that you are entitled to have one Isa per tax year.

"A lot of people don't know what a tax year is. I think they should find out, because the rules and the changes that have happened in this Budget are good news for savers, and savers have been looking for this sort of good news for quite some time."


Two big changes to the Isa were announced by the Chancellor George Osborne in his Budget.

Firstly, he raised the limit on the amount that can be saved tax-free each year. From 1 July, the total sum increases to £15,000.

Start Quote

Throughout the early part of the life of the Isa, investing in cash was better”

End Quote Darius McDermott Chelsea Financial Services

Secondly, savers can now chose to save the whole amount in cash, instead of having to split it between cash and shares.

Darius McDermott, of Chelsea Financial Services, said the change offered a "win-win" for savers.

"It just gives a much greater level of flexibility for savers and offers a simplification of the rules, and a raising of the Isa limit to a sensible level of £15,000," he said.

"It is really a win-win for savers and their ability to make asset allocation decisions between cash and equities. It's just nice and simple and very flexible."


When it comes to deciding where to invest your money, into a cash Isa or a stocks and shares Isa, he said there was no clear winner.

"Throughout the early part of the life of the Isa, investing in cash was better because cash rates were good at 5% or 6% and stock markets went down.

"But more recently, in the past three or four years, cash rates have been appallingly low, and investment Isas have probably tripled in the four-year period from the stock market low to after the financial crisis.

"So there is no right or wrong answer, it is very much dependent on the timing of the investment."

Equities are widely regarded as a longer term investment, for those able to leave the money tucked away for a minimum of five years as the money saved can go up and down with the market.

With cash, the capital is safe. However, with interest rates currently so low, the prospective returns are smaller.

More on This Story

The BBC is not responsible for the content of external Internet sites

More Business stories



  • Nigel Farage (left) and Douglas CarswellWho's next?

    The Tory MPs being tipped to follow Carswell to UKIP

  • A painting of the White House on fire by Tom FreemanFinders keepers

    The odd objects looted by the British from Washington in 1814

  • Sailing rock in Death ValleyRock and roll

    Mystery of Death Valley's 'sliding rocks' solved - and more tales

  • Chris and Regina Catrambone with their daughter Maria LuisaSOS

    The millionaires who rescue people at sea

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.