Media playback is unsupported on your device

Sainsbury's boss Justin King on 'disappointing' sales

18 March 2014 Last updated at 13:58 GMT

Sainsbury's boss Justin King has said it is disappointing to be reporting a 3.1% fall in like-for-like sales after nine years of growth, but said the chain had maintained its market share.

Speaking to the BBC's Emma Simpson, he blamed a tough market and outlined some of the challenges ahead.

He also spoke about Morrisons' recent move to be more competitive on pricing.

Most watched

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.