Will investors buy into Candy Crush Saga creator?
13 March 2014 Last updated at 03:22 GMT
King Digital Entertainment, the Dublin-based creator of popular games Candy Crush and Pet Rescue, saw revenues surge eleven-fold last year to nearly $2bn dollars.
Now, the company is looking to raise more than $500m from a share sale in the US.
While highly addictive, how much is the digital game maker really worth?
The Motley Fool's David Kuo explains what investors see in mobile games.