Media playback is unsupported on your device

Tim Parker: Struggling firms should think long-term

7 March 2014 Last updated at 12:14 GMT

Saving struggling businesses is not about cost cutting, a leading businessman has claimed.

Samsonite CEO Tim Parker, who has revived the sinking fortunes of Clarks, AA and Kwik-Fit, said long term solutions would benefit firms more.

He told BBC Radio 5 live's Wake Up to Money: "90 percent of the success of a turnaround is creating a platform for growth in the future."

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.