Zetsche: Daimler-Chrysler deal made 'substantial' loss
17 February 2014 Last updated at 15:31 GMT
Dr Dieter Zetsche is chairman of Daimler AG and head of Mercedes-Benz Cars. He was instrumental in a disastrous merger between Daimler and US company Chrysler that ended in huge losses for the company.
He told HARDtalk's Stephen Sackur that with hindsight it was obvious the tie-up did not create any value and as soon as the problems became clear he had initiated a separation between the two companies. The two companies merged in in 1998, split up in 2007 and then in 2009 Chrysler filed for bankruptcy.
You can see the full interview on BBC World News at 16:30 and 21:30 GMT on Monday 17 February 2014 and on BBC News Channel on Tuesday 18 February at 00:30 and 04:30 GMT.