Shares in Twitter plummet after user growth slows

  • 6 February 2014
  • From the section Business
Twitter logos
Image caption Twitter was valued at $18bn when it floated on the New York Stock Exchange in November.

Shares in microblogging site Twitter fell by 24% after it reported slower growth in user numbers.

Twitter averaged 241 million monthly users in the last quarter of the year, up just 3.8% on the previous quarter.

That represents a slowdown compared with a growth rate of 10% seen at the beginning of 2013.

The company also reported a net loss of $645m (£396m) for 2013, just three months after its flotation on the New York Stock Exchange.

The loss was expected by analysts, who highlighted Twitter's revenues, which rose 110% last year to reach $665m.

Timeline views were down nearly 7%, suggesting users were refreshing their feeds less often.

Shares fell 24% to $50.03

"What this report will do is it will question how mainstream is Twitter as a platform," said Arvind Bhatia, an analyst at Sterne, Agee & Leach.

Stuart Miles, CEO of founder of the technology website said: "Apart from professionals like journalists, the typical user gets on to Twitter, messes around, doesn't quite get it, leaves it a while and then comes back a year or two later. But that translates into very slow growth.

"The classic example of this is Satya Nadella, the new head of Microsoft. He used Twitter in 2010, then gave up for four years, and now is using it because he thinks it's the way to communicate now he's the chief executive," he added.

Nate Elliott, an analyst at research firm Forrester, told AFP: "If you don't have an engaged user base, you don't have a business. They have got to do better on users, that is the entire story."

Advertising revenue growth

Twitter's share price had more than doubled in value since the company was floated on the stock market in November, when it was valued at around $18bn.

But opinion has been divided on whether the company can deliver returns to investors.

For the last three months of 2013, Twitter said it made a net loss of $511m but on revenues that more than doubled to $243m.

Twitter said it was improving its "overall user experience" by launching enhancements like custom timelines, and the ability to send and receive photos via direct message.

Image caption Twitter says 75% of its advertising revenues comes via mobile platforms

But it also pledged to continue to improve its services to advertisers in the hope of growing revenues further.

Twitter brings in money largely by selling advertising space and data on tweeting habits.

More than 90% of its revenues in the last quarter came from advertising, where advertisers pay to have their tweets promoted and appear in users' feeds.

Three-quarters of advertising income comes from mobile platforms like smartphones, the company said.

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