'Greek' yoghurt Chobani firm loses legal battle

Chobani yoghurt lids Chobani yoghurt bills itself as "Greek" yoghurt because of its thicker texture

Chobani, a US-based yoghurt manufacturer, cannot label its UK products Greek as they're made in the US, according to a UK court ruling.

A three-person panel upheld a lower court's ruling that the "Greek yogurt" label misled customers.

Chobani's yoghurt is strained a number of times to give it a thicker texture, which the firm has said is typical of a style found in Greece.

Chobani's rival, Fage, sued the firm in British courts last year.

Chobani was introduced in the UK only in 2012 but has been available in US markets since 2007.

The privately-held firm recently announced that revenue had surpassed $1bn (£602m). However, Chobani has also suffered several setbacks.

In September, consumers complained of "bloating" in some Chobani packages, forcing a recall.

At the end of December, high-end US supermarket Whole Foods recently announced that it would stop carrying Chobani's yoghurts.

More on This Story

More Business stories

RSS

Features

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.