Ofcom allows telecoms users to switch contracts
23 January 2014 Last updated at 20:37 GMT
Consumers are now free to switch telecoms providers if their contract prices rise unexpectedly.
Under new rules from communications regulator Ofcom, customers must be given a 30 day notice period to switch and without being charged extra fees.
The plans were proposed by Ofcom last October, but take effect from 23 January.
Lynn Parker, Director of Consumer Protection at Ofcom, told BBC Radio 5 live's Dominic Laurie: "Consumers now have a choice. They know what they're getting."