Latin America catches entrepreneurship fever

People listening to entrepreneurs pitching ideas at LAB 4+ summit Attendees at the recent LAB 4+ summit of entrepreneurs in Santiago, Chile

For generations, the countries of Latin America have relied on the export of raw materials for their wealth.

From Venezuela's oil, to copper from Chile, Argentinean soybeans, bananas from Ecuador, Mexican silver, and timber from Brazil - the vast region is blessed with a fabulous array of commodities the world wants and needs.

But Latin America has been less good at exporting ideas. When it comes to entrepreneurship and innovation, the region has a poor record.

While the countries of the Organisation for Economic Co-operation and Development (OECD) spend an average of 2.4% of their gross domestic product (GDP) on research and development, in Chile and Mexico - the only two Latin American members of the club - the figure is 0.4%. In other countries of the region it's even less.

Start Quote

We didn't know what the word 'start-up' was two years ago. I didn't know anything about it”

End Quote Gary Urteaga Peruvian tech entrepreneur

Latin Americans just don't invent much. The region is home to 8% of the global population and yet, in 2010, just 2.6% of the world's applications for patent registration were filed from here.

Changing culture

But this is all starting to change.

"Until recently, entrepreneurship in Peru was a question of survival," says Gary Urteaga, a Peruvian entrepreneur. "People started their own businesses because they couldn't get a job. They'd sell sandwiches in the streets and wash cars.

"But now, for the first time, people are choosing to be entrepreneurs."

Mr Urteaga is the co-founder of Cinepapaya.com, an online platform that allows people to buy cinema tickets from their smartphones and tablets.

"We started about two years ago with the financing of an innovation fund of the government of Peru.

Cinepapaya's website homepage Cinepapaya now operates across Latin America, and even in the US

"We didn't know what the word 'start-up' was two years ago. I didn't know anything about it."

Start Quote

I told them [the Chilean government] they were destined to fail. 'Braindead' was the word I used”

End Quote Vivek Wadhwa US-based tech enterpreneur

And Mr Urteaga is not alone. Across the region, Latin Americans are starting to get to grips with concepts that have been commonplace in Silicon Valley for years.

In Colombia, a medical start-up called Keraderm has won state funding to develop a new technology for skin grafts.

When a patient is brought in to hospital with serious burns or wounds, Keraderm takes a tiny sample of their skin, grows it in a laboratory and within five days produces several sheets of collagen implanted with the patient's cells.

The sheets are used to treat the injury and because they are made from the patient's own skin, the risk of immunological rejection is low.

"Looking at a country like Colombia, which had several problems in terms of violence and security and all that, we have changed a lot in the past 10 years," says Jorge Soto, Keraderm's chief executive.

"Now, developed countries are going to have to start looking at us as a source of new ideas and new companies."

Tough lesson

In Brazil, Danilo Leao learned about entrepreneurship the hard way.

He was brought up on a ranch and at the age of 15 made the mistake of selling pregnant cows at market. His father explained to him that he had effectively sold a cow and a calf for the price of each cow.

Jorge Soto Mr Soto says entrepreneurship across Latin America is growing strongly

Mr Leao said he had not known the cows had been pregnant and had realised he and his fellow ranchers had lacked reliable information about their herds.

In response, he founded BovControl, a technology start-up that provides ranchers with detailed online data about the 200 million head of cattle on Brazil's vast plains, and 40 billion animals worldwide.

The idea has generated interest among ranchers, slaughterhouses, commodity traders and retailers, not only in Brazil but in the United States and South Africa.

In Chile, the country's billionaire President, Sebastian Pinera, declared 2012 "the year of entrepreneurship" and 2013 "the year of innovation".

His government has overseen the launch of Start-Up Chile, a programme that offers entrepreneurs from around the world $40,000 (£24,000) and a one-year work visa simply to come to Chile to develop their ideas.

The idea is that the entrepreneurial spirit will rub off on Chileans.

Cattle in Brazil BovControl offers farmers vital data about their animals

Vivek Wadhwa, a US-based technology entrepreneur who advised the Chilean government on Start-up Chile, says: "I came here a few years ago to look at the cluster development efforts of the Chilean government, and I told them they were destined to fail.

"'Braindead' was the word I used."

"Chile was wasting hundreds of millions of dollars on trying to create top-down industries. I said, 'What you need is entrepreneurship.'

"Chile needs to think of itself like other small population countries like Norway, Israel and Singapore."

Start-Up Chile is now in its fourth year and has provided funding for about 1,500 entrepreneurs, both Chilean and foreign. It has inspired similar schemes in Brazil, Peru and elsewhere in the world.

"The culture has changed," says Mr Wadhwa.

Removing bureaucracy

The Chilean government has taken other measures to help by, for example, cutting red tape.

Carlos Honorato Carlos Honorato says a growing number of small firms are now being set up in Chile

In 2010, it took an average of 27 days to set up a business in Chile. The government cut it to seven days and then to a single day, following the lead of New Zealand.

Carlos Honorato, director of ProChile, a state body charged with promoting Chile abroad, says the move to one day has "transformed the number of new companies being created" in the country.

Chile recently hosted LAB 4+, a summit of entrepreneurs and government agencies from Chile, Colombia, Mexico and Peru. The four countries vowed to raise their spending on research and development to 1% of GDP by 2015.

However, there are still huge challenges.

Compared with Asia and Africa, relatively few people in Latin America speak English - the de facto language of entrepreneurship.

And many of the region's governments are under pressure to spend money on primary healthcare and education rather than ploughing it in to schemes to promote technology and innovation.

But the signs are bright.

"Across the region, the culture is changing dramatically," says Mr Soto.

You can hear more on this story in World Business Report on BBC World Service at 17:32, 19:32 and 22:32 GMT on Friday, 10 January.

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