China's movie market to rival Hollywood
17 December 2013 Last updated at 02:08 GMT
There's a new power player in Hollywood - and its name is China.
Over the next decade, the mainland's movie market is forecast to overtake North America to become the biggest in the world.
But finding commercial success there is both hard and highly competitive.
Ellen Eliasoph, president and chief executive at Village Roadshow Entertainment Group Asia, says it is the most exciting time to be working in the Chinese film business.
The BBC's Sharanjit Leyl spoke to her to find out more.