UAE tobacco factory owner on development of business
15 December 2013 Last updated at 20:18 GMT
Whether called shisha, hookah, nargillah or hubbly bubbly, the tobacco water pipe has long been a favourite of smokers in the Middle East.
One UAE based company has capitalised on this love affair - by transforming a small-scale tobacco factory into a major global supplier.
The BBC met the man behind the Al Fakhouri business in the emirate of Ajman.
Watch: Middle East Business Report