Why is Junior Isa uptake so low?
16 November 2013 Last updated at 09:00 GMT
Two years ago Child Trust Funds were replaced with Junior Isas to allow parents, grandparents or family friends to invest in cash or stocks and shares.
Six million children are eligible for Junior Isas but only around 300,000 parents are actually choosing to invest.
Maryam Moshiri reports.