Dubai cars: 'I don't want to drive a regular sports car'
9 November 2013 Last updated at 12:04 GMT
In the Gulf its not unusual to see a Porsche, a Lamborghini or even a Bugatti because luxury cars are big business in the region.
Howard Johnson reports from Dubai's International Motor show.
He finds that in a city where the police drive sports cars, the super rich are spending a fortune to ensure their vehicle is unique.